Tell us about yourself. Your background in the beauty industry, etc.
My name is Spiridoula aka Loula and I am born and raised in Greece. It’s hard for some people to say my full name so I had to make it short and cute! I moved to the US when I was 10 years old. I found myself always admiring the models on the covers of the magazines. I just fell in love with beauty instantly… makeup looks in general and the way they posed intrigued me. I started using makeup when I was around 12 years old. My dad was strict with not wearing so much of it so I started with lip gloss and mascara! I would do my mom’s and sister’s makeup, do facial masks, tweeze their brows, put lashes on… the whole works! Even my dad still to this day loves his eyebrows tweezed! Hehe! I loved beauty and making them feel good because then it made me feel good in return. After finishing high school, I had the passion to get my esthetician and makeup license because that was a great way for me to get into jobs with salons, cosmetic retail stores, etc. After I received my license, my focus was more on makeup rather than facials. I had jobs from Victoria’s Secret, to Estee Lauder, Lancôme, working with hair stylists and doing makeup for clients to now working for Anastasia Beverly Hills.
When did Greek Goddess Lashes first come out?
I knew I wanted to create something on my own, something that I would feel proud of, and wanted to create my “baby” beauty line so I came up with the idea of lashes in the beginning of 2019.
When you decided to create your own product line, why did you choose lashes?
Since people get to zoom in so much on what products I’m using on my face while I’m working with them, one question that would pop up on a regular basis was “What lashes are you wearing?” and my answer was these are my own natural lashes I’m not wearing anything besides mascara! Haha! Their response was “Oh wow I can’t believe it , it’s probably because you’re Greek and everyone from Greece has beautiful hair and lashes.” Or “OMG I hate you, I want your long lashes you’re so lucky!” So with all those things said, it made me brainstorm some business ideas.
What are your best tips for application/removal? Any secrets you can share for either step?
The best tip is that the strip should start where your natural bulk of eyelashes begin, if you start too close to the inner corner it will irritate your eyes. To mark where your strip lashes should end, go to the outer corner and count 2-4 lashes inwards. If you have them hanging over, it can pull the eyes down and make your eyes feel uncomfortable. The best way to remove them is to soak a cotton pad in an oil-based makeup remover or coconut, baby, or olive oil. Hold the cotton pad over your closed eye for 20 seconds to loosen the glue. Trust me it’s worth the step… this way you can protect your natural lashes. Repeat as necessary until the lash strip loosens enough to lift away without pulling your the skin. And voila! Since they are reusable, they can be worn up to 20 times depending on how well you take care of them. One of the ways you can clean them is: Soak a cotton ball in makeup remover and gently swab it from the tip of the lashes to the ends to remove glue and makeup residue. Then, turn the lashes over and use a fresh cotton swab soaked in makeup remover to wipe down the other side. Then take a reusable eyelash brush (you can find them on Amazon) and comb them through. Then an important last step is to clean them down with rubbing alcohol. This way they are super clean and bacteria free. Let them dry and store them back in their case. I know for some it can be too many steps but these are great for using them again. If you don’t feel like cleaning them we are a click away to receiving some fresh new lashes to your doorstep!
Does Greek Goddess Lashes have any new products on the horizon?
Yes we have a product coming out, which I’m excited about! My first eyelash glue was latex -free which is perfect for people who have sensitive eyes, watery eyes or are allergic to latex. I wanted to create a regular glue for people who don’t have sensitive eyes. It is more durable and dries quicker. I’m excited that we can add regular adhesive as an option as well! Be on the look out sometime in April!
The packaging is beautiful, very high-end, luxury. It’s honestly the first thing I noticed from the gift bags to the boxes the lashes come in. Can you tell us about the process of deciding on packaging and how involved you were in that process?
Thank you so much for loving the packaging. That was very important to me because I made sure it was a reflection of what Greek beauty represented. I wanted to incorporate the ancient Greek background with the goddesses, white marble columns, gold wreath accessories in their hair… you get the picture! I was very involved with every detail, intensity of color and size of the box, down to the hot press font. I spent hours choosing the best fit and going back and forth to make sure I was satisfied with the overall look.
The lashes come in 7 styles. I chose this number because it represents completion. Hey! And who doesn’t want more than one pair in their makeup drawer? This way you can wear a different style of the week if you want to! That’s right, Goddess! They vary from a natural look to 3D volume, this way we can cater to everyone’s preference look. I also want to mention that they are cruelty- free because I don’t believe it’s right in making mink animals suffer to use for our lashes! I won’t go into detail but as I was researching it was disturbing to know what they do to them. That’s why my packaging says “Cruelty-Free and Made With Love” which puts me at ease!
My packaging bag is so lovely because I didn’t want a plain bag that can be easily thrown out. This bag represents the brand as a whole. I wanted it to attract the eye when you see people carrying them at events, or gifting them! The logo itself is catchy “Which Greek Goddess Are you?” The 7 goddess names I chose were Aphrodite, Athena, Harmonia, Hera, Artemis, Iris and Alectrona. The website can be found in the back so people can easily find us! The gold rope is what sealed the deal. As you hold it, it just makes you feel “luxury” and that’s what it’s about. You should feel luxurious because you are worth it! Making women feel even more stunning and beautiful is my motive. Whether you just want to add more volume to your own lashes or making cancer survivors feel pretty again after losing their own lashes is what matters to me!
Can we find Greek Goddess Lashes in any stores, or are they on your website only?
Greek Goddess Lashes can be found online at Greekgoddesslashes.com or on Instagram @greekgoddess_lashes. There are also a few local salons (In the Miami area) that carry them. I’m also currently working on a collaboration with a few others so I’m really excited about that!
Besides your own, what are some of your favorite beauty products?
My new favorite beauty products are from Deluge cosmetics. Their Argan & Collagen Oil for the face is great! Since I have oily skin I apply it at night and it absorbs into my skin well, not leaving it greasy. I love how it makes my skin feel! And when it comes to body I absolutely love their Coffee Scrub! Great for cellulite, firms skin, hydrates skin and smells so yummy! Another favorite beauty product that I absolutely love is the new liquid liner from Anastasia Beverly Hills. I’m very picky with the brush so this liquid liner is exactly what I like! It has a felt tip, it’s waterproof and dries matte!
My favorite question to ask everyone I interview, because each answer is so unique… What’s in your makeup bag? Dump that sucker out and tell us everything!
Oh, my lord! The bigger the makeup bag the more I stuff it with! I have so many but I’ll start with the smallest one. I have lip liners and lipsticks from Charlotte Tillbury, MAC lipsticks and gloss. Mascara from Chanel. Can’t forget about my bronzer from Guerlain and my highlighter from Becca! And of course a few brushes from Morphe. We all need tweezers and a pencil sharpener!
Another favorite question… you’re on a desert island and can only have 3 products with you, besides sunscreen. What are they?
Oh, my… only 3? Hehe! Ok so it would have to be Mario Badescu Aloe, Herbs and Rosewater which is so refreshing and keeps me hydrated. Secondly it would have to be the lip treatment from FRESH. Keeps my lips hydrated and soft. And thirdly it would have to be a lip gloss! Who doesn’t want to still feel pretty!
I’m a big fragrance lover! How about you? Any favorites? Do you stick to just one? If so, which one?
I’m a HUGE fragrance lover!!! I have so many because I always love smelling good and different all the time. I actually like to mix them as well! A few to name are Maison Margiela “Lemon tree”, Le Labo “Santal 33”, Bond 9 “New York Oud”, Valentino “Born in Roma, Clive Christian “Rock Rose”. Trish McEvoy “100”. So many to name!
Along with creating these amazing lashes, you’re also a recording artist. I had the pleasure of seeing you perform one of your songs at the VIP World Conference in Miami. I get Champagne Showers in my head, a lot. Fun song! Tell us about your music and where we can find you!
So glad to hear that! It’s really a catchy and fun song! Glad you were there to witness it at the World Conference that was hosted by my friend and fitness coach Jennifer Nicole Lee. That woman is my angel! My music can be found on iTunes, Spotify and other major platforms. I’m currently working on my EP and can’t wait to share it with the world. I have been on features with Latin artists Gerry Capo, Elegante and Richy West. When I first moved to the states, Latin music gravitated me aside from Greek music. Love the reggaeton music because it makes you want to dance! My artist name goes by “Loula V”. The letter V stands for Versatile because I have a variety of music that I’m working on currently from Pop, International, and R&B .
What advice would you give to someone who wants to start their own product line?
My advice is always start what you’re passionate about, to never focus on money or competition because the money will flow in when you love your brand with a purpose. Do your research, don’t hesitate to reach out to people that already have successfully put their brand out. Choose the right people to get advice from. And lastly, just have fun with it along the way!
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